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Your portfolio.
Every brand.
One system.

Your entire portfolio running, none of it on your plate. The system behind every location's website, every brand standard, and every portfolio report.

See who sees what →
Corporate portfolio dashboard showing all brands and locations

Built for every level of the system.

Corporate sees the portfolio. Franchisees see their location. Nobody sees more than they should.

Corporate

Leads, rankings, and review health across every brand, with drill-down to any location. Spot underperformers before they become problems.

  • Every brand and location in one dashboard
  • Brand-to-brand benchmarking
  • PDF exports for board reviews
  • The search terms customers used, by location

Brand managers

Every location under your brand in one place. Rankings, leads, and review health by location, so you know which ones are performing and which need attention.

  • Per-location performance dashboard
  • Content published in your brand voice across every location
  • Underperformers surfaced before they become problems
  • Lead capture and reporting by location

Franchisees

Sees their leads, approves a post from their phone, gets back to work. Soap handles the rest.

  • A complete microsite: services, areas, and a blog
  • Leads, calls, and rankings in one dashboard
  • Reviews answered and approved, plus request campaigns
  • Mobile app for approvals on the go
BRAND COREWebsiteReviewsBlogGBPSEO

Independence within guardrails.

Soap generates content in the brand's voice, inside the rules you set.

Nothing goes live without a human sign-off.

Every blog post, area page, GBP post, and review response is reviewed and approved by a human before it reaches the public.

Every review sounds like the owner, not a template.

Soap drafts responses from each location's own details and the brand's voice. No canned replies, no generic scripts.

Set the voice once. Every location writes in it.

Tone, terminology, and brand rules are configured at the brand level. Soap applies them to every piece of content across every location.

Plays nice with the stack you already have.

Soap integrates with the platforms franchise systems already use. Native API connections, secure permissions, no manual exports.

Google Business Profile

Full management: posts, photos, Q&A, and info synced out. Reviews and insights pulled in.

Google Search Console

Ranking positions, impressions, and click data pulled in per location.

Google Analytics

Traffic, sessions, and conversion events synced in per location site.

Google Ads

Read-only campaign performance displayed alongside organic metrics.

Meta Marketing

Read-only ad spend and reach data synced in for reporting.

Stripe

Subscription billing, invoicing, and payment collection managed automatically.

Twilio

SMS sent out for review request campaigns and customer follow-ups.

Resend

Transactional emails sent out: invitations, reminders, approvals, and reports.

Anthropic Claude

AI content generation for blog posts, review responses, and Google posts, approved by your team.

Your whole portfolio. One system. One dashboard.

Show us your franchise system and we will walk through how every brand, location, and franchisee fits inside Soap.

Schedule a Walkthrough

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