Most profiles get set up.
Yours get managed.
Soap runs the profile end to end. Posts, photos, reviews, and the performance data behind them, managed for every location.
See the review approval flowMarcus T.
2 weeks agoCrew showed up right on time and the aeration made a huge difference. Lawn is greener than it has been in years.
Owner response
Approved & postedThanks Marcus! Glad the aeration worked out. Your lawn was already in good shape, the aeration just gave it room to breathe.
Susan E.
3 days agoGood work overall but they left some clippings on the driveway. Would have been 5 stars otherwise.
Owner response
Pending approvalThank you Susan. We appreciate the feedback and have talked to the crew about cleanup. We will make it right on the next visit.
James R.
Answered in the owner's voice.
Every review gets a reply that sounds like the owner, drafted by Soap and approved by a human before it posts.
From the business
Spring cleanup slots are filling up across Springfield. Book this week and lock in your spot.
Posted 2 days ago
From the business
Fertilization season starts next week. Early bookings get priority scheduling.
Scheduled for tomorrow
From the business
Your lawn called. It wants aeration before the ground freezes.
Never goes quiet.
Google Posts go out on a steady cadence with working buttons, so the profile never looks abandoned.
Every reply, written and approved before it posts.
No auto-posting. A human signs off on every response, in the owner's voice.
Review comes in
A new review lands on the location's profile, positive or negative.
Response drafted
Soap drafts a reply in the owner's voice, matched to the review.
A human approves
Someone reviews and approves the draft. Edit or send as-is.
Posted to Google
The approved reply posts to the live profile. Nothing publishes on its own.
Built for owners on the go.
Taking photos and asking for reviews happens in the field. Soap makes both take seconds.
Fresh Cut Lawn Care
Lawn Care Service · Springfield, IL
Photos
14 added this month · geo-tagged
Snap it, drop it, done.
Location owners take a photo and upload it right from the dashboard or mobile app. Soap handles publishing it to their profile, geo-tagged and current.
Fresh Cut Lawn Care
Lawn Care Service · Springfield, IL
Review us on Google
Tap to leave a review
Their profile, one tap away.
Location owners can pull up and share their Google Business Profile on the spot, right after a job or at the counter. More reviews start with an easy ask.
Setup is the easy part.
Everything above is what keeping it going actually looks like. Most agencies claim the profile, optimize it once, and move on. Soap keeps it running.
Set up once
Then it sits.
Managed every week
Across every location. Without your team touching it.
What franchise operators ask us.
Soap walks them through claiming and verifying it as part of onboarding. Once verified, management starts. Most locations are claimed within the first week.
Soap manages profiles your franchisees own and grant access to. We don't take ownership. Access is granted through Google's standard manager permissions and can be revoked anytime.
No. The franchisee stays the owner. Soap operates as a manager on the profile, which is why a human still approves responses. They keep full control and visibility.
Soap monitors profile status and surfaces issues fast. Reinstatement depends on Google's process, but we handle the submission and keep you updated. We don't promise outcomes Google controls.
See Soap manage your profiles.
We will show you reviews answered, posts running, and profiles audited across every location in your portfolio.
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