Marketing that executes across your entire portfolio.
Not just the locations that feel like it.
You bought the brand. You mandated the program. And adoption still sits wherever your franchisees decide it sits. Soap removes the franchisee as a point of failure, so every location publishes, responds, and ranks. Every month. No exceptions.
Platform adoption
48 of 48 locations active
Franchise marketing doesn't fail at the strategy level. It fails at the location level.
Consistency isn't a promise. It's how the platform is built.
Every other platform depends on the franchisee doing something. We took the franchisee out of the critical path.
AI drafts it.
Blog posts, review responses, and Google updates, written in your brand voice with local detail for each location.
Our team reviews it.
A human checks every piece before it moves. Nothing auto-publishes without oversight.
The franchisee taps approve.
One tap on their phone. That's the entire job we ask of your operators.
It publishes either way.
If a franchisee doesn't respond within five days, the content publishes on schedule. The program never stalls waiting on a busy owner.
This is why our numbers hold across the whole portfolio instead of just the enthusiastic locations. Content ships from location one to location one hundred, whether or not anyone at the location lifted a finger.
One screen, every brand, every location.
The portfolio dashboard rolls every brand and every location into one view. Which brands are performing. Which locations are healthy, which are slipping, and why. Whether the program is actually being executed, backed by real output numbers, not vendor activity reports.
Adoption rate.
How many locations are live and paying, portfolio-wide.
Response rate.
What share of reviews get answered, by brand and by location.
Content vs. quota.
What was promised each month against what actually published.
Portfolio rating.
Your average across every location, tracked over time.
Your standard, enforced by the platform.
The marketing mandate you set at corporate is written into the software itself.
Minimum tier mandates.
You set the floor. Franchisees literally cannot downgrade below the plan you've mandated for the brand. The option doesn't exist in their billing screen.
Commitment terms that hold.
Term commitments are tracked in the billing system, not just a PDF nobody reads. A franchisee who cancels or downgrades mid-term is flagged automatically so the remaining term is invoiced per the agreement — the commitment is collectible, not just words on paper.
Automatic past-due escalation.
Late accounts move from warning banner to restricted access to full lockout on a fixed schedule. Collections stops being a monthly argument.
Everyone sees exactly their scope. Nothing more.
Four-level access.
Portfolio, brand, and location views are separated by role, enforced at the database layer, not just hidden in the interface.
Brand standards, locked.
Name, identity, and brand rules are controlled at corporate. Locations inherit them and can't drift.
One system of record.
Every review, lead, post, and report across the portfolio lives in one place, scoped to whoever's asking.
One relationship. One invoice. Portfolio rates.
Pricing built for portfolios, not per-location chaos.
Flat platform fee per location. Predictable cost that scales with your footprint.
Packages matched to each market. Every location gets what its market needs, nothing it doesn't.
One consolidated invoice. Corporate holds the billing relationship, with group rates for portfolio commitments.
Nothing to learn. Nothing to manage. Nothing to nag.
The program doesn't depend on franchisee participation.
One-time setup, then one tap. Their entire ongoing role is approving from their phone.
No content, no inbox, no dashboard. Nothing to write, monitor, or master.
Runs even when they don't. Skipped approvals publish on schedule, so output never stalls.
The questions operators ask first.
The program runs anyway. Content is drafted, reviewed by our team, and published on schedule whether or not the location engages. Franchisees who participate get input on their content. Franchisees who don't still get the output. Your portfolio numbers don't depend on who logged in.
Not below the standard you set. You mandate a minimum plan for the brand, and anything below it simply doesn't appear as an option in their billing screen. Commitment terms are enforced the same way. It's in the software, not in a side letter.
Locations onboard as a batch. Bulk invitations, automated activation reminders, and a gated intake that has to be completed before the dashboard opens. Stalled locations escalate to our team, not yours. Bring your closing timeline to the demo and we'll map it.
AI drafts it in your brand voice with local detail per location, and a human on our team reviews every piece before it moves. Nothing publishes without oversight. Your franchisees also get final approval on anything for their location.
That's the design. Every brand rolls into one portfolio view for you, and each brand team gets a scoped dashboard with their locations and nothing else. Access is separated at the database layer, so brand teams and locations only ever see their own data.
Your call. Most portfolio operators consolidate into one corporate billing relationship with group rates, rather than forty locations expensing forty subscriptions. Location-level billing is available where the franchise agreement calls for it.
See it running on your portfolio.
Bring your brand list. We'll show you the dashboard, the approval loop, and the enforcement, live, on a portfolio shaped like yours.
Not ready to talk? Read the Infrastructure Thesis →